Digital-assistant voices should be female, says science

In a world where conversational commerce is set to proliferate, it’s imperative for brands to understand the true impact elicited by different voices. Neuro-Insight and Mindshare looked into it.

Many of the voice assistants currently available to us have something noticeable in commontheir female preset voices. Many of them have also been given distinctively feminine names.

Why have so many tech giants decided to assign a gender to their voice assistants Is their femininity a reflection of an industry still struggling with diversity Could it be considered regressive stereotyping built into their design Or is it simply because consumers have an inherent preference...

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