Sep 9, 2019

Will Apple ever be able to outdo South Korea’s biggest brands?

There seems little room to move at the top of our top 100 brands ranking, but a shakeup is on the cards in the entertainment space.

Nov 8, 2016

SilkAir announces tender for social, creative and PR

Singapore Airlines subsidiary puts out RFP as part of procurement cycle.

Sep 15, 2016

Air China: Let all of us cast the first stone

Racism, bias and ignorance are not problems that are limited to Air China, writes Reno Yue.

Mar 8, 2013

Intel goes on Ultrabook offensive to improve sales in China

MAINLAND CHINA - Intel is entering a new phase in its campaign to raise the disappointing awareness and sales of its Intel-powered Ultrabook, which launched in China in 2012.

Mar 6, 2013

Air NZ continues viral safety video spree with Bear Grylls

AUCKLAND - Air New Zealand's latest effort in a series of entertaining safety videos stars British celebrity adventurer Bear Grylls of Man vs Wild fame.

Nov 10, 2010

VIDEO: Air Asia’s Kathleen Tan on opportunistic marketing and being a challenger brand

SINGAPORE - In an exclusive interview with Campaign, Kathleen Tan, the regional head of Commercial for Air Asia, spoke about the opportunistic marketing that the budget carrier carried out that left rival Tiger Airways defenceless.