Mar 25, 2019

The rising potential of China’s new seniors

Set aside your millennial obsession for a moment and focus on China's fastest-growing generational group.

Aug 1, 2017

Why brands need to rethink their approach to ‘seniors’

Marketers are obsessed with senior consumers but still haven’t worked out how to address them in a meaningful, non-patronising way.

Sep 15, 2016

Age-related disease: A great challenge, and brands can help

Rethinking the way that older adults are portrayed and marketed to can help nurture a more positive definition of later life stages.