ad verification

May 13, 2021

IAS explains ad verification in manga style

A young automobile-company exec learns how to mitigate brand risk and ad fraud in a free download from the ad-verification company.

Jan 15, 2021

Campaign Crash Course: What makes a successful ad verification strategy?

Ad verification can help advertisers reduce wastage, ensure brand safety and avoid fraud. But it's not as simple as turning it on and hoping for the best. What's the best strategy to ensure return on investment?

Mar 27, 2019

Preventive brand-safety services see opportunity in Japan

The market is shifting from reporting bad placements to blocking them, but there are still gaps in the technology.

Mar 25, 2019

New IAS tool aims to link verification and performance

The company further develops the ad verification ecosystem with an effort to show the ROI of views.

Feb 28, 2019

Australian watchdog: Give us more opinions on duopoly power

The Australian Competition and Consumer Commission wants more input as it mulls over increasing oversight of the digital ad business.

May 19, 2017

Beyond ‘the click’: Industry urged to upgrade knowledge and methods

More core research and staff training is needed to ensure both transparency and efficient campaigns, according to a panel discussion hosted by Inskin.