ad verification
It’s time to raise the bar on media quality and performance
The latest report from DoubleVerify and WARC shows just how much impact media quality and performance have on advertising outcomes in APAC.
Advertisers rejoice: APAC scores highly in media quality, consumer attention in new report
According to DoubleVerify’s Global Insights Report, APAC is stacking up well compared to other regions — but it’s important to consider all the factors at play when making media investments.
IAS explains ad verification in manga style
A young automobile-company exec learns how to mitigate brand risk and ad fraud in a free download from the ad-verification company.
Campaign Crash Course: What makes a successful ad verification strategy?
Ad verification can help advertisers reduce wastage, ensure brand safety and avoid fraud. But it's not as simple as turning it on and hoping for the best. What's the best strategy to ensure return on investment?
Preventive brand-safety services see opportunity in Japan
The market is shifting from reporting bad placements to blocking them, but there are still gaps in the technology.
New IAS tool aims to link verification and performance
The company further develops the ad verification ecosystem with an effort to show the ROI of views.
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