A young automobile-company exec learns how to mitigate brand risk and ad fraud in a free download from the ad-verification company.
Ad verification can help advertisers reduce wastage, ensure brand safety and avoid fraud. But it's not as simple as turning it on and hoping for the best. What's the best strategy to ensure return on investment?
The market is shifting from reporting bad placements to blocking them, but there are still gaps in the technology.
The company further develops the ad verification ecosystem with an effort to show the ROI of views.
The Australian Competition and Consumer Commission wants more input as it mulls over increasing oversight of the digital ad business.
More core research and staff training is needed to ensure both transparency and efficient campaigns, according to a panel discussion hosted by Inskin.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins