Spend on mobile search jumps 69% in APAC: Kenshoo
The latest Digital Marketing Snapshot from marketing-software company Kenshoo, shows that Asia-Pacific (including Japan) outpaced all other markets in Q2 in terms of the growth rates for paid search advertising spend, clicks and impressions—especially on mobile devices. More than half of paid search clicks in Asia-Pacific and Japan during Q2 came from smartphones and tablets.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
Whalar Group appoints Neil Waller and James Street ...
EXCLUSIVE: The duo will lead six business pillars and attempt to win more creative, not just creator, briefs with the hire of Christoph Becker as chief creative officer.
Radiocentre: 'BBC Radio could not be funded by ...
Industry body for commercial radio analyses the viability of wholly ad-funded BBC Radio.
Team behind Eugene the world-record egg sell rights ...
Eugene the egg was Instagram’s most-liked photo in 2019.
Two generations, same Spotify playlist: Why ...
They might be separated by 30 years but the two generations have many similarities, says the Forsman & Bodenfors cultural strategist.