Industry professionals across the marketing and events landscape gathered in Singapore this week (January 31) to celebrate the relaunch of CEI as Campaign Events Impact.
Held at the Grand Hyatt Singapore, the event marked a turning point in the brand’s 18-year history.
Atifa Silk, brand director of CEI and Campaign Asia-Pacific, also welcomed CEI to the Campaign fold, saying the move now places CEI at the centre of a growing international network that connects the marketing, advertising, public relations and events communities.
“Live brand experiences are proving their ability to engage audiences effectively in an increasingly cluttered digital world,” she said.
“We have seen our audience of corporate buyers and brand marketers use experiential marketing as a standalone channel and as an integrated part of overall campaigns.”
Amid cocktails and canapés, Silk also discussed emerging technology and event design trends with Jeannie Lim, Singapore Tourism Board’s executive director of conventions, meetings and incentive travel, and Carol Loo, executive director of Auditoire Asia.
Both Lim and Loo stated they are “cautiously optimistic” about what lies ahead in 2018 and beyond.