Staff Reporters
Nov 27, 2017

CEI joins the Campaign global network

CEI will connect brands across the marketing, advertising, and events landscape as part of the Campaign global network.

CEI joins the Campaign global network

For close to 18 years, CEI Asia has inspired event planners with authoritative and independent coverage of the world's fastest growing business events market.

As the events industry adapts to create deeper engagement with audiences through live brand experiences, we’ve recognised an opportunity for CEI Asia to raise industry standards by aligning with Haymarket's flagship brand, Campaign.

CEI, positioned as Campaign Events Impact, joins the Campaign global network to expand event coverage at the new home of brand experiences: www.campaignasia.com/CEI

The move places CEI at the centre of a growing international network that connects the marketing, advertising, PR and events communities.

“As anyone working in the events industry is aware, engagement and live experiences are now the new normal for successful brand building. Live brand experiences are proving their ability to engage audiences effectively in an increasingly cluttered digital world,” said Atifa Silk, Brand Director, Campaign and CEI.

“We have seen our audience use experiential marketing as a standalone channel and as an integrated part of overall campaigns. Live events are closing the loop in the marketing journey developed around today’s consumer, from the first brand engagement through to the desired end user.”

CEI’s editorial team brings specialist journalists and commentators to Campaign and in its new content proposition will track, analyse and inspire creativity that builds brands and businesses within the MICE, marketing and communications industries. 

CEI’s new-look print magazine, published in December 2017, will deliver in-depth articles and long-read analysis of Asia’s events and experimental marketing industry. Digital users will be required to register for free in order to access CEI’s digital content. 

CEI joins Campaign Asia, China, Japan and India – and a global network that extends across the UK, US, Middle East and Turkey – to continue to inform, inspire and entertain readers through a library of news, analysis, case studies, expert opinion and interactive data; championing creativity and offering better products and services. 

From all of us at CEI, we thank you for your continued support and welcome your feedback. 

Tags

Campaign Jobs

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Photos: Scenes from MediaWorks 2018
Premium
16 hours ago

Photos: Scenes from MediaWorks 2018

The four-day workshop for young media professionals is taking place in Bangkok.

Premium
OMG seeks new China CEO
Premium
18 hours ago

OMG seeks new China CEO

Succession-planning underway for Doug Pearce, who will become non-executive chairman as of 15 July.

Premium
Is there value in surveillance? Ask the Chinese
Premium
18 hours ago

Is there value in surveillance? Ask the Chinese

Hands up if you viewed the pervasive social rating in the "Nosedive" episode of Black Mirror and thought, 'That’s not so bad'?

Premium
Medical, love and soul tourism on rise among Chinese tourists: JWT
Premium
18 hours ago

Medical, love and soul tourism on rise among ...

TOP OF THE CHARTS: The idea that people from China travel chiefly in search of shopping experiences is a stereotype in need of adjustment, according to a new report from J. Walter Thompson.