Staff Reporters
Nov 27, 2017

CEI joins the Campaign global network

CEI will connect brands across the marketing, advertising, and events landscape as part of the Campaign global network.

CEI joins the Campaign global network

For close to 18 years, CEI Asia has inspired event planners with authoritative and independent coverage of the world's fastest growing business events market.

As the events industry adapts to create deeper engagement with audiences through live brand experiences, we’ve recognised an opportunity for CEI Asia to raise industry standards by aligning with Haymarket's flagship brand, Campaign.

CEI, positioned as Campaign Events Impact, joins the Campaign global network to expand event coverage at the new home of brand experiences: www.campaignasia.com/CEI

The move places CEI at the centre of a growing international network that connects the marketing, advertising, PR and events communities.

“As anyone working in the events industry is aware, engagement and live experiences are now the new normal for successful brand building. Live brand experiences are proving their ability to engage audiences effectively in an increasingly cluttered digital world,” said Atifa Silk, Brand Director, Campaign and CEI.

“We have seen our audience use experiential marketing as a standalone channel and as an integrated part of overall campaigns. Live events are closing the loop in the marketing journey developed around today’s consumer, from the first brand engagement through to the desired end user.”

CEI’s editorial team brings specialist journalists and commentators to Campaign and in its new content proposition will track, analyse and inspire creativity that builds brands and businesses within the MICE, marketing and communications industries. 

CEI’s new-look print magazine, published in December 2017, will deliver in-depth articles and long-read analysis of Asia’s events and experimental marketing industry. Digital users will be required to register for free in order to access CEI’s digital content. 

CEI joins Campaign Asia, China, Japan and India – and a global network that extends across the UK, US, Middle East and Turkey – to continue to inform, inspire and entertain readers through a library of news, analysis, case studies, expert opinion and interactive data; championing creativity and offering better products and services. 

From all of us at CEI, we thank you for your continued support and welcome your feedback. 

Tags

Related Articles

Just Published

6 hours ago

Skoda India parks creative mandate at Wunderman ...

The mandate was bagged following a multi-agency pitch, and the account will be led out of Wunderman Thompson’s Mumbai office.

6 hours ago

Why TikTok is not the place to be for brands during ...

Before and after the game are a different story as brands “scratch the surface” of what they can do on the platform for big events.

6 hours ago

Accenture brings on Magic Leap chief design officer ...

James Temple to head up Accenture Song’s metaverse capabilities, succeeding Mark Curtis, who is moving to its global sustainability studio.

6 hours ago

Arthur Sadoun interview: Publicis’ ‘profound ...

CEO talks to Campaign UK at Q4 results about rewarding talent and paying an average salary increase of 8% last year.