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OMG launches PHD in Korea

HeeYoun Yang hired to run the new unit as managing director.

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Agency of the Year 2016 winners: Japan / Korea

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Leo Burnett Hong Kong confirms 15 layoffs

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Twitter signs livestreaming deal with NBA in Philippines

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OMG launches PHD in Korea
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1 day ago

OMG launches PHD in Korea

HeeYoun Yang hired to run the new unit as managing director.

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Agency of the Year 2016 winners: Japan / Korea
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2 days ago

Agency of the Year 2016 winners: Japan / Korea

Here is the winner list for the Japan / Korea region in the 2016 Campaign Asia-Pacific Agency of the Year Awards.

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Leo Burnett Hong Kong confirms 15 layoffs
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1 day ago

Leo Burnett Hong Kong confirms 15 layoffs

Agency calls the move a realignment of resources toward Shanghai.

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Twitter signs livestreaming deal with NBA in Philippines
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1 day ago

Twitter signs livestreaming deal with NBA in ...

The partnership marks the platform's first time selling ads for live sports in Asia.

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ESPN, TCL inspire with latest SEA football story
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1 day ago

ESPN, TCL inspire with latest SEA football story

The third instalment of the ‘Inspiring Bonding Moments’ series covers Indonesia, the tsunami, and Cristiano Ronaldo.

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Queensland tourism rebrands with 'just the place'
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1 day ago

Queensland tourism rebrands with 'just the place'

Tourism and Events Queensland and J. Walter Thompson Sydney place the focus on in-the-know locals and lesser-known experiences.

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Content marketing in a mobile-first world
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1 day ago

Content marketing in a mobile-first world

Yahoo's Rico Chan explains why getting your mobile messaging right is crucial for marketers in APAC.

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Brands need to move at the pace of consumers: Karim Temsamani
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2 days ago

Brands need to move at the pace of consumers: Karim ...

Google's APAC head discusses the ways Asian companies need to step up, plus his views on viewability, measurement, fake news and 2017.

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Brands need to move at the pace of consumers: Karim Temsamani
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2 days ago

Brands need to move at the pace of consumers: Karim ...

Google's APAC head discusses the ways Asian companies need to step up, plus his views on viewability, measurement, fake news and 2017.

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Mobile marketing proving mettle in APAC: Warc and MMA
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2 days ago

Mobile marketing proving mettle in APAC: Warc and MMA

A study by Warc and the Mobile Marketing Association shows that more marketers are acknowledging the effectiveness of mobile marketing.

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Japanese property company enlists target consumers as creators
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2 days ago

Japanese property company enlists target consumers ...

Leopalace 21, a Japanese property management company, sees crowdsourcing as the best way to engage millennials and build its brand internationally.

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Diversity key to boosting APAC agency talent pool: Grace Blue
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2 days ago

Diversity key to boosting APAC agency talent pool: ...

Agencies must fully commit to diversity programmes to retain the best talent, according to Grace Blue's newly minted APAC CEO Jean-Michel Wu and founder Juliet Timms.

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Requiem for Vine: A fizzing hub of bitesize cultural content
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2 days ago

Requiem for Vine: A fizzing hub of bitesize ...

The soon-to-depart platform's legacy lies in its liberation of creative energies.

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GroupM’s [m]Platform launches in key APAC markets
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3 days ago

GroupM’s [m]Platform launches in key APAC markets

Michel de Rijk speaks to Campaign Asia-Pacific about his role and the importance of [m]Platform in APAC.

FEATURED

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2016 Agency of the Year Awards
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Nov 23, 2016

2016 Agency of the Year Awards

Here are the shortlists for the five regional sections in the 2016 Agency of the Year Awards, plus the Agency Network of the Year Awards.

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How streaming service Iflix added 1 million subscribers in six months
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3 days ago

How streaming service Iflix added 1 million subscribers in six months

CASE STUDY: Eschewing traditional media, the company worked with RadiumOne to target likely subscribers.

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Volkswagen China's Paul Hu: Rethinking the meaning of media efficiency
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3 days ago

Volkswagen China's Paul Hu: Rethinking the meaning of media efficiency

As PHD takes over from MediaCom following a procurement-led pitch, Volkswagen China, like many brands, is grappling with how to make sure it gets the most out of its media spend.

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Forget 'celebrities' and embrace creative talent
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3 days ago

Forget 'celebrities' and embrace creative talent

VAMP’s Amy Luca believes Asia needs to break free from its focus on celebrities when it comes to influencer marketing.

The Work

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A mad dash to wed on board Cathay Dragon
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2 days ago

A mad dash to wed on board Cathay Dragon

Cathay Pacific and Cathay Dragon launched a "Wedding in the Air" campaign to symbolise their closer ties.

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HK YouTube Ads Leaderboard: Advertisers appeal to the child in viewers
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3 days ago

HK YouTube Ads Leaderboard: Advertisers appeal to the child in viewers

Mannings, SK-II, Circle K, Kotex and Optical 88 make it to the quarterly list curated by Google.

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Scary movies: Volvo, Land Rover terrorise with demo videos
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3 days ago

Scary movies: Volvo, Land Rover terrorise with demo videos

Sophisticated vehicles, and viewers' nerves, get put to the test.

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Spotify calls out users for strange listening habits
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4 days ago

Spotify calls out users for strange listening habits

The brand's largest OOH campaign to date has some fun with real user data.

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H&M's Wes Anderson film, and 41 more Christmas ads
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4 days ago

H&M's Wes Anderson film, and 41 more Christmas ads

Ad Nut's ludicrously lengthy Christmas-ad review keeps getting longer.

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Hong Kong tram stop sounds out investment advice
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Nov 25, 2016

Hong Kong tram stop sounds out investment advice

An outdoor installation for T. Rowe Price talks. But will anyone listen?

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Interfaith Amazon ad may restore a little faith in humanity
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Nov 23, 2016

Interfaith Amazon ad may restore a little faith in humanity

Heartwarming spot shows a Muslim imam and an Anglican vicar enjoying tea and exchanging gifts. Imagine that.

Find Your Dream Job

Engagement Meter

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Engagement Meter: Social campaigns and posts that worked
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2 days ago

Engagement Meter: Social campaigns and posts that ...

How Changi Airport, SunFeast, Sennheiser, KFC, AirAsia and more made an impression.

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Engagement Meter: The week's top brand posts on Facebook, Twitter and Instagram
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Nov 15, 2016

Engagement Meter: The week's top brand posts on ...

See how GoDaddy, Coca-Cola, Starbucks and others made a social impression.

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Engagement Meter: The week's top brand posts on Facebook, Twitter and Instagram
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Nov 9, 2016

Engagement Meter: The week's top brand posts on ...

See how Volvo, Cadbury Dairy Milk, Carlsberg and others made a social impression.

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Engagement Meter: The best brand posts from Facebook, Twitter and Instagram
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Nov 3, 2016

Engagement Meter: The best brand posts from ...

See how Pizza Hut, Pepsi, Hyundai and others made a social impression.

Videos

Events

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DMA China
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Dec 6, 2016
HYATT ON THE BUND, Shanghai

DMA China

DMA China is the region’s first conference to discuss the unique environment of China’s data situation. The one-day conference will explore how marketers should navigate China’s unique ecosystem and tackle the issues brands and agencies face today.

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Agency of the Year 2016
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Dec 8, 2016
South Asia, Greater China, Australia/New Zealand, Japan/Korea and Southeast Asia

Agency of the Year 2016

Campaign Asia-Pacific’s Agency of the Year Awards recognise inspired leadership, management excellence, outstanding business performance and overall brilliance in the Asia-Pacific advertising and communications industry.

Galleries

MAGAZINE

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Focus

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China Innovation
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China Innovation

Welcome to Campaign Asia-Pacific’s annual ‘China Innovation’ report, our third deep-dive into the state of inventiveness found in the marketing and advertising industry. Interesting developments abound in this part of the world where consumers, not technology, are accelerating innovative ways.

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Predestination: A marketing lens on tech trends
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Predestination: A marketing lens on tech trends

In the near future, technological changes will completely revolutionise the way we buy, work, learn, and communicate with each other. Here we explore and discuss on how we can adapt, take advantage and thrive in shifting circumstances.