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The inside story: Havas Media Malaysia lands Lenovo SEA

In this exclusive interview Campaign Asia-Pacific speaks to APAC CEO Vishnu Mohan ...

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WeChat influencers caught faking article views; ...

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Spotify aims to turn Japan on to music streaming at last

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Singapore-based fund to accelerate new content models, ...

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Move and win roundup: Nielsen, MullenLowe, DDB, Ogilvy, ...

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The inside story: Havas Media Malaysia lands Lenovo SEA
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13 hours ago

The inside story: Havas Media Malaysia lands Lenovo SEA

In this exclusive interview Campaign Asia-Pacific speaks to APAC CEO Vishnu Mohan and Malaysia CEO Andreas Vogiatzakis about the strategy behind the newly launched agency and its big regional win.

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WeChat influencers caught faking article views; TripAdvisor among affected
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14 hours ago

WeChat influencers caught faking article views; ...

WeChat is clamping down on zombies that inflate exposure numbers.

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Spotify aims to turn Japan on to music streaming at last
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13 hours ago

Spotify aims to turn Japan on to music streaming at ...

Spotify's ad-supported model gives it an advantage in a market that has been slow to accept music streaming.

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Singapore-based fund to accelerate new content models, media technology
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14 hours ago

Singapore-based fund to accelerate new content ...

Founders of Aurora Media Capital hope to shake things up in the media and entertainment space.

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Move and win roundup: Nielsen, MullenLowe, DDB, Ogilvy, Cheil, Minute Media, JWT
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13 hours ago

Move and win roundup: Nielsen, MullenLowe, DDB, ...

A weekly roundup of people moves and account news worth noting.

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Singapore Tourism signs up with Lyft and Pandora
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14 hours ago

Singapore Tourism signs up with Lyft and Pandora

Destination-marketing partnerships support Singapore Airlines’ launch of non-stop flights between San Francisco and Singapore.

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Tech Talk: DAN, MDA, Oracle, Salesforce, AppNexus and more
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13 hours ago

Tech Talk: DAN, MDA, Oracle, Salesforce, AppNexus ...

A weekly roundup of tech news and announcements.

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'Unagi girl' video pulled after kidnapping controversy
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1 day ago

'Unagi girl' video pulled after kidnapping controversy

Outrage over a Japanese fish farming promotion seems much ado about nothing.

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7 days to go: Final entry deadline for Agency of the Year 2016
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1 day ago

7 days to go: Final entry deadline for Agency of ...

Don’t miss your opportunity to be part of the 2016 edition of the most prestigious advertising and communications industry awards in Asia-Pacific.

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7 days to go: Final entry deadline for Agency of the Year 2016
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1 day ago

7 days to go: Final entry deadline for Agency of ...

Don’t miss your opportunity to be part of the 2016 edition of the most prestigious advertising and communications industry awards in Asia-Pacific.

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Amazon, Google, Facebook, IBM and Microsoft form alliance on AI
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14 hours ago

Amazon, Google, Facebook, IBM and Microsoft form ...

Amazon, Google, Facebook, IBM and Microsoft have partnered to give people a better understanding of artificial intelligence.

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Unilever plots in-house branded content division
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15 hours ago

Unilever plots in-house branded content division

Like Mondelez and PepsiCo, the CPG giant is taking control of its own editorial with U-Studio.

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Brands need to adapt to grab messaging-app opportunities: Forrester
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1 day ago

Brands need to adapt to grab messaging-app ...

With more than 3 billion consumers spending time on messaging apps, brands are facing a whole new set of marketing opportunities and challenges, says research firm Forrester.

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Marketer profile: Building brand loyalty family by family
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1 day ago

Marketer profile: Building brand loyalty family by ...

Kimberly-Clark’s Rahul Asthana explains how carefully constructed brand identity has seen it become an integral partner for the Asia-Pacific family.

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Influencers, advocates and the need for honesty
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1 day ago

Influencers, advocates and the need for honesty

Growing demand for transparency is leading to higher distrust for influencers in some markets. Where can brands turn?

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Miles Young pays tribute to Michael Ball
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1 day ago

Miles Young pays tribute to Michael Ball

The former chairman and CEO (and APAC chairman and CEO) of Ogilvy & Mather sent Campaign some moving words about the legendary ad man.

FEATURED

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In an age of disruption, what are we really disrupting?
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1 day ago

In an age of disruption, what are we really disrupting?

It's time for "disruption" to be consigned to the business world's overflowing bin of buzzwords, writes David Sable, the chief executive of Y&R.

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Top business leaders remain heavy media consumers: Ipsos study
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2 days ago

Top business leaders remain heavy media consumers: Ipsos study

CNN and Financial Times came out tops among the business elite in the latest Ipsos research.

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CMOs descend from their ‘Ivory Tower’
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2 days ago

CMOs descend from their ‘Ivory Tower’

Marketing chiefs are the vanguards of change in the blitz of market disruption, and they need to apply both the left and right brain to succeed.

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Red2’s mission to boost Vietnam’s digital community
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3 days ago

Red2’s mission to boost Vietnam’s digital community

Digital performance outfit hopes to do more than just good work.

The Work

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Malaysian YouTube stars wax lyrical for customisable cosmetics-cushion cases
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14 hours ago

Malaysian YouTube stars wax lyrical for customisable cosmetics-cushion cases

Bubbly music video aims to introduce new Cushion product in memorable style.

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CASE STUDY: How FrieslandCampina’s digital shift scored with Vietnam’s mothers
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14 hours ago

CASE STUDY: How FrieslandCampina’s digital shift scored with Vietnam’s mothers

The brand had to change the way it engaged with consumers in order to stay connected with digitally savvy mothers.

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DBS 'mini-series' continues bankers-with-heart theme
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1 day ago

DBS 'mini-series' continues bankers-with-heart theme

Banker McDreamy wants you to know that he cares for you. But is the Sparks series working for DBS?

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Toyota yanks on heartstrings for seatbelt message
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1 day ago

Toyota yanks on heartstrings for seatbelt message

A campaign by TYA Singapore uses all the usual tricks to deliver a safety message. Sigh.

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‘Grandpa’ cat highlights longevity of Japanese pets
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3 days ago

‘Grandpa’ cat highlights longevity of Japanese pets

Mars' Kal Kan takes a sentimental approach to sell food for aged cats.

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Pine-Sol targets YouTube users with 19 category-specific pre-roll spots
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3 days ago

Pine-Sol targets YouTube users with 19 category-specific pre-roll spots

In bid to expand perception, the brand and agency Critical Mass make clever use of Google data

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You'll laugh when you see why these people are so emotional
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4 days ago

You'll laugh when you see why these people are so emotional

Thailand's Bar-B-Q Plaza introduces a new item, melodramatically.

Find Your Dream Job

Engagement Meter

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Engagement Meter: The week's top brand posts on Facebook, Twitter and Instagram
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1 day ago

Engagement Meter: The week's top brand posts on ...

See how Adidas, Fiat, KFC, Hong Kong international Airport and others made a social impression.

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Engagement Meter: The week's top brand posts on Facebook, Twitter and Instagram
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Sep 21, 2016

Engagement Meter: The week's top brand posts on ...

See how Mazda, Gatorade, Visa, Nikon and others made a social impression.

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Engagement Meter: The best brand posts from Facebook, Twitter and Instagram
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Sep 15, 2016

Engagement Meter: The best brand posts from ...

See how McDonald's, Xiaomi, Dunkin' Donuts and others made a social impression.

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Engagement Meter: The week's top brand posts on Facebook, Twitter and Instagram
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Sep 7, 2016

Engagement Meter: The week's top brand posts on ...

See how Suzuki, Thai Airways, Philips, Dove, Pizza Hut and others made a social impression.

Videos

Events

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Marketing Innovation
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Nov 3, 2016
Singapore

Marketing Innovation

The 3rd Marketing Innovation is our most ambitious yet. This year's event focuses on internal transformation, technological transformation and gearing toward the future.

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Financial Services Marketing
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Nov 10, 2016
Hong Kong

Financial Services Marketing

From modern compliance to reaching millennials, what are the biggest issues facing Financial Services marketers today? Now in its 3rd year, FSM Forum (#FSMForum) is Asia’s only conference dedicated to FSM marketing. Join us on 10 Nov as we deep dive into the future of the industry.

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DMA China
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Dec 6, 2016
Shanghai

DMA China

DMA China is the region’s first conference to discuss the unique environment of China’s data situation. The one-day conference will explore how marketers should navigate China’s unique ecosystem and tackle the issues brands and agencies face today.

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Agency of the Year 2016
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Dec 8, 2016
South Asia, Greater China, Australia/New Zealand, Japan/Korea and Southeast Asia

Agency of the Year 2016

Campaign Asia-Pacific’s Agency of the Year Awards recognise inspired leadership, management excellence, outstanding business performance and overall brilliance in the Asia-Pacific advertising and communications industry.

Galleries

MAGAZINE

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