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Twitter's Japan revenues overtake UK to be biggest market outside US

Japan has overtaken the UK to become Twitter's largest market outside the US.

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Korea's top 100 brands revealed

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Perspectives from ad:tech Tokyo International 2016

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Conflicts of interest plague China's programmatic market

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Private view: Nappy claims don't hold water, pre-approval...

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Twitter's Japan revenues overtake UK to be biggest market outside US
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4 hours ago

Twitter's Japan revenues overtake UK to be biggest market outside US

Japan has overtaken the UK to become Twitter's largest market outside the US.

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Korea's top 100 brands revealed
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12 hours ago

Korea's top 100 brands revealed

See our exclusive ranking of the top 100 brands in Korea, along with economic analysis and consumer insight from in-market experts.

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Perspectives from ad:tech Tokyo International 2016
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11 hours ago

Perspectives from ad:tech Tokyo International 2016

The myths of Japanese exceptionalism and Southeast Asian rewards, lack of flexibility and innovation, and thinking beyond advertising were among the themes discussed at Sophia University on 23 August. Here are some thoughts that stuck.

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Conflicts of interest plague China's programmatic market
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11 hours ago

Conflicts of interest plague China's programmatic ...

While every market has its own set of challenges related to programmatic trading, the biggest issue in China is the protracted conflict of interest between local ad tech companies.

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Private view: Nappy claims don't hold water, pre-approval for coming out, more
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1 day ago

Private view: Nappy claims don't hold water, ...

Paul Catmur and Ng Heok Seong give their opinions on charismatic pork slices, shallow motorbike storytelling and more.

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Michelle Toy moves from BNP to NAB
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1 day ago

Michelle Toy moves from BNP to NAB

Toy will head marketing and corporate affairs for international branches.

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Streaming has changed my life
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1 day ago

Streaming has changed my life

You're aware of binge watching and the video habits of 'streaming natives'. But have you really thought through what they mean, asks Kristian Barnes.

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Loyalty HSBC can bank on
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2 days ago

Loyalty HSBC can bank on

THE FACE BEHIND THE BRAND: Showing uncommon passion for a financial brand, HSBC’s Suresh Balaji tells how he leapt at the chance to relocate to the bank’s birthplace.

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What the 'cultural Asian tourist' means for brands in Japan
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2 days ago

What the 'cultural Asian tourist' means for brands ...

Contributing to the positive experience of inbound tourists to Japan will be key for brands as visitor motivations shift from shopping to culture.

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What the 'cultural Asian tourist' means for brands in Japan
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2 days ago

What the 'cultural Asian tourist' means for brands ...

Contributing to the positive experience of inbound tourists to Japan will be key for brands as visitor motivations shift from shopping to culture.

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Dentsu to lead use of simplified Japanese for tourists
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2 days ago

Dentsu to lead use of simplified Japanese for tourists

Japan’s largest advertising agency has launched a project to improve services for tourists, starting with an initiative to encourage the use of simplified Japanese when addressing visitors.

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What brands should know about disruptive communication technologies
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2 days ago

What brands should know about disruptive communicati...

From drones to VR, off-the-shelf technologies offer personalisation, scalability and a universe of possibility for building brand experience.

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Social media overtakes traditional metrics for brands: TNS study
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2 days ago

Social media overtakes traditional metrics for ...

Social media metrics overtake traditional ones to become the most popular component used by brands.

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DAZN to challenge conventions for Japan launch
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Aug 19, 2016

DAZN to challenge conventions for Japan launch

The sports streaming service is set to debut in Japan with a flexible content offering and a digital marketing approach.

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Move and win roundup: Amobee, Designworks, Adidas, OCBC, Leo Burnett, Ogilvy, Prospect, more
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Aug 19, 2016

Move and win roundup: Amobee, Designworks, Adidas, ...

A weekly roundup of people moves and account news worth noting.

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Tech Talk: Affinity, Twitter, Instagram, Digimind and more
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Aug 19, 2016

Tech Talk: Affinity, Twitter, Instagram, Digimind ...

A weekly roundup of tech news and announcements.

FEATURED

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Jobs to be done: A useful new methodology
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Aug 19, 2016

Jobs to be done: A useful new methodology

Thinking of the job your customer wants your product to do is a simple but powerful methodology, writes Julian Chow of Text 100.

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A tobacco company's ode to Indonesian independence rings false
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Aug 17, 2016

A tobacco company's ode to Indonesian independence rings false

Gudang Garam celebrates Indonesia's independence day with a gorgeous film. But its true intent, and our industry's complicity, deserve examination.

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Building admirable brands: Johnson & Johnson's Alison Lewis
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Aug 11, 2016

Building admirable brands: Johnson & Johnson's Alison Lewis

EXCLUSIVE INTERVIEW: Johnson & Johnson’s first global consumer-sector CMO shares the challenges of delivering global campaigns and meeting local market needs

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Women to Watch 2016: Agents of change
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13 hours ago

Women to Watch 2016: Agents of change

Ang Wan Gyn, PHD: One of 40 remarkable leaders highlighted in Women to Watch 2016.

The Work

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KFC gives away sunscreen that smells like fried chicken
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1 day ago

KFC gives away sunscreen that smells like fried chicken

Would you like some SPF30 lotion that smells good enough to eat? Too late!

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Mustang growls, blows hair back in Indian airports
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1 day ago

Mustang growls, blows hair back in Indian airports

Kinetic Worldwide OOH installation for Ford uses viewer-triggered noise, fans.

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Missing persons charity makes point with Pokémon campaign
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Aug 19, 2016

Missing persons charity makes point with Pokémon campaign

From the UK: 'Missing people' for Missing People by BBH Barn

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'Breakthrough tool' has enormous impact on baby development
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Aug 19, 2016

'Breakthrough tool' has enormous impact on baby development

From the US: 'Breakthrough tool' for Children's Hospital of Minnesota by Mono

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Harbin Beer orchestrates cross-border games, literally
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Aug 18, 2016

Harbin Beer orchestrates cross-border games, literally

The brand staged games at China's border with five neighbouring countries. But it's really about the beer.

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Myer sets up 'Give Registry' for victims of abuse starting over
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Aug 17, 2016

Myer sets up 'Give Registry' for victims of abuse starting over

With Clemenger BBDO Melbourne, the retailer makes everyday items into a powerful idea in support of abuse victims.

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Shame on you for clicking 'Dogs on skateboards 4'
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Aug 16, 2016

Shame on you for clicking 'Dogs on skateboards 4'

From the UK: 'Dogs on skateboards 4' for The Open University by LIDA

Find Your Dream Job

Cultural Radar

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Emoji as financial 'statements': What brands can learn from Venmo
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Aug 18, 2016

Emoji as financial 'statements': What brands can ...

It is tempting to look at emoji as merely cute digital icons. However, marketers could learn a lot from them, especially when related to financial transactions.

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Affluence is making Indians seriously unwell
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Aug 11, 2016

Affluence is making Indians seriously unwell

Urbanisation and economic advancement comes at a cost, writes Flamingo's Sriharsh Mallela.

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Olympics ad campaigns feature global unity, except in China
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Aug 4, 2016

Olympics ad campaigns feature global unity, except ...

The Olympics could be a prime starting point for brands to deliver a new outlook. Too bad they prefer to fall back on overused themes.

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Best of both worlds: Marketing the virtual in 'real' Japan
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Jul 28, 2016

Best of both worlds: Marketing the virtual in ...

Flamingo Tokyo's Omri Reis opines on Japan, identity and reality, be it real, virtual, or augmented.

Videos

Events

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Top 1000 Brands Breakfast Briefing | Singapore
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Aug 18, 2016
Pan Pacific, Singapore

Top 1000 Brands Breakfast Briefing | Singapore

Campaign Asia-Pacific and Nielsen will be hosting the second Asia’s Top 1000 Brands Breakfast Briefing on 18th August, bringing together the region’s most powerful brands to showcase how they are the best at what they do.

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Spikes Asia
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Sep 21, 2016
Singapore

Spikes Asia

The Spikes Asia Festival and Awards provide the region’s creative communications industry with a platform to network and exchange ideas, bringing together the finest creative thinkers from around the world.

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Marketing Innovation
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Nov 3, 2016
Singapore

Marketing Innovation

The 3rd Marketing Innovation is our most ambitious yet. This year's event focuses on internal transformation, technological transformation and gearing toward the future.

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Financial Services Marketing
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Nov 10, 2016
Hong Kong

Financial Services Marketing

Financial Services Marketing Forum returns for the third time to Hong Kong, the financial capital of Asia. FSM will bring together over 200 CMOs, Global Marketing Directors and Heads of Marketing from across the B2B and B2C side of financial services.

Galleries

MAGAZINE

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