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May 24, 2013
Mobile instant messaging: Users not too resistant to ads
Research performed in April by Lightspeed / GMI delves into the popularity of mobile instant-messaging apps and the factors that would make people reject their current app. Perhaps surprisingly, users of these mostly free apps are not terribly resistant to the idea of seeing advertising. Please see the related-article link at the bottom of this page for an associated story with more details.
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