Sep 10, 2014

Lamborghini introduces Huracán LP 610-4 in Hong Kong

After private viewings in Hong Kong in February and an official introduction in Geneva in March, Lamborghini officially introduced the Huracán LP610-4 in Hong Kong this week. Stephan Winkelmann, president and CEO of Automobili Lamborghini, unveiled the car. The brand has hosted 25,000 visitors at a popup museum it set up in Hong Kong in May. The Huracán starts at HK$4 million (US$516,000) including taxes. We can't help observing that any sold in Hong Kong will be doomed to spend most of their lives creeping along in traffic, hoping in vain for a chance to approach their top speed of more than 325 km/h.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Related Articles

Just Published

1 day ago

Google cuts 200 jobs in a core business unit

The redundancies are in a department responsible for sales and partnerships and part of a broader cost-cutting move as Google invests $75 billion in AI and data centres.

1 day ago

Why sports marketing should lean into intimate, ...

In a world shaped by Gen Z and hyper-local engagement, the winning brands aren’t the loudest—they’re the ones that create authentic experiences that foster belonging and build trust.

1 day ago

Is AI financially beneficial for agencies?

AI promises speed, efficiency—and fewer billable hours. So why are ad agencies investing millions in a tool that threatens their bottom line? Campaign Red digs into the tension between progress and profit.

1 day ago

How Want Want cracked Japan’s competitive confection...

Campaign speaks to Tony Chang of the iconic Taiwanese food brand to learn about the brand’s strategy in penetrating the Japanese market, and the challenges of localisation.