Staff Reporters
Apr 24, 2013

ING events promote 'Easy defender' internally and externally

Jack Morton Worldwide delivered an internal celebration event and a consumer-activation campaign for ING Hong Kong and Macau, promoting the brand's 'Easy defender' products. The internal celebration hosted 3000 agents, staff and VIPs on 18 February at AsiaWorld-Expo. The consumer activation featured a series of street dance 'flash mobs' that appeared in six locations around Hong Kong in March.

Related Articles

Just Published

3 hours ago

APAC is a market of inspiration: OMD's George Manas

In a conversation with Campaign, OMD's worldwide CEO George Manas and APAC CEO Charlotte Lee discuss everything from managing agency operations to cookie deprecation to Gen AI, diversity and more.

4 hours ago

Google delays cookie deprecation again: APAC adtech ...

Google will now phase out cookies entirely in 2025 after being told the concerns around Privacy Sandbox still need to be addressed.

6 hours ago

Cheuk Chiang assumes CEO role at Bastion's ANZ ...

Chiang moves from his position as APAC CEO of Dentsu Creative.

13 hours ago

Having the balls to check: How a pregnancy test ...

An Ogilvy-backed campaign’s 40-second ad features a pair of gonads — Tano and Nato — who take a pregnancy test and find out they are negative for testicular cancer.