IAS, SMRT, Singapore Polytechnic organise IMC Forum

Tan Yu Meng, director, Communications, Arts & Social Sciences (CASS) at Singapore Polytechnic welcomed all industry professionals and students in his opening address

IAS Council Member, Vernon Vasu of Health Promotion Board

The event was attended by over 600 tertiary students

Juliet Ng, marketing director at SMRT Commercial, shared the dynamics and changes of the industry and highlighted key digital out-of-home campaigns in SMRT environment

Pann Lim, creative director at Kinetic, engaged students with his creative philosophies and experiences

Industry veteran Tan Seok Hian of Starcom shared with the students on her concept of 'whole brain thinking'

Lou dela Pena of TBWA Singapore shared her tips on capturing target audience’s attention

Industry professionals shared their views on social media in an open discussion as students posed questions

From left: Kenneth Ang, senior lecturer from CASS, Singapore Polytechnic; Tang of Starcom; Tan from Singapore Polytechnic; Soh from Ninety Nine Percent; and Pena from TBWA Singapore