Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+852 3175 1913
GroupM released Interaction 2016, an annual report offering insights into digital advertising globally. The 2016 edition discusses six macro trends believed important for study including ad blocking; the integrity of digital supply; mobilisation and the expansion of app use; TV’s transition to over-the-top; the application of data to marketing; and the expansion of e-commerce. Please see the related-article link at the bottom of the page for more information.
Contact Customer Support at
[email protected]
or call+852 3175 1913
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Advertising’s obsession with tech can come at the expense of emotional engagement—and that can lead to homogeneous, boring ads, writes the Uncommon Creative Studio founder.
The Australian targeted campaign by Destination Vancouver aims to make the city a must visit rather than a stop over on the way to Whistler.
Selcher was chief marketing and communications officer at the platform.
The Brooklyn Brothers previously created hero campaigns for the FT.