Adrian Peter Tse
Jan 23, 2015

Defining trends in service appreciation in 2015

A joint study by the Hong Kong Association for Customer Excellence (HKACE) and Ipsos looks at the needs and behavioral differences among different generations of consumers in the service industry and provides advice on how brands can deliver better customer experiences. Please see the related-article link at the bottom of the page for more details from the research.

Related Articles

Just Published

12 minutes ago

Saatchi & Saatchi scoops global Siemens creative ...

Saatchi & Saatchi already worked on separately owned Siemens Home Appliances.

8 hours ago

Chipotle — ahem, make that Chicotle — partners with ...

BTS band members professed their love for Chipotle in a viral video over the weekend.

8 hours ago

‘Sexy’ doesn’t always sell: M&M’s get positive ...

The characters’ makeovers spotlight their personalities to reflect an inclusive world.

9 hours ago

The metaverse has a gaming problem

Making the real world more virtual could lead to uncapped brand opportunities.