DATA POINTS: Koreans are the fastest video sharers

Consumers in Korea lead the world in the speed with which they share branded video content, with a fifth of shares taking place within 24 hours, according to Unruly's "Geography of Sharing" report released today. The research also finds that video viewers in South Korea are more likely to click, replay or share an ad than any other territory worldwide (at 28 per cent), while Indonesians and Filipinos are the most likely in Southeast Asia to share an ad. Meanwhile, Singaporeans apparently don't suffer from attention-deficit disorder, with nearly three-quarters watching ads until the end.