Staff Reporters
Dec 13, 2012

DATA POINTS: Asia-Pacific consumers optimistic, but not spending

Asia-Pacific consumers remain the world’s most optimistic, despite Japan, Korea, Hong Kong and Taiwan facing pressure from deteriorating global conditions, according to Nielsen’s latest consumer confidence study. The Q3 2012 Nielsen study of nearly 30,000 consumers across 58 countries showed Asia-Pacific markets make up six of the 10 most confident countries globally, with Indonesia, India and the Philippines at the top. Korea, on the other hand, showed notably negative sentiment.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Related Articles

Just Published

14 hours ago

TikTok commercial lead: 'We don't want to take the ...

Sofia Hernandez, global head of business marketing and commercial partnerships, spoke to Campaign about the importance of agencies.

14 hours ago

Predictability is power, but only when business ...

Trust and predictability are practical tools for navigating complexity, but leaders must be steady, not static, says Edelman's CEO for Hong Kong, Taiwan and Singapore.

15 hours ago

Agency Report Card 2024: PHD

With robust retention rates in 2024 and an expanding presence in China, PHD had a league-topping year. But with new business wins on the slow and an impending merger, it remains to be seen how the agency can overcome incoming challenges.

16 hours ago

Meta expands Advantage+ with Gen AI ad creativity ...

Meta has enhanced its Advantage+ advertising platform with new generative AI tools designed to help advertisers create personalised, brand-consistent ads at scale.