CASBAA: Day One, Tuesday 26 October 2010
HONG KONG - The opening day of the Cable and Satellite Broadcasters of Asia Association's (CASBAA) annual convention saw media owners and pay-TV operators converge at the Grand Hyatt Hotel, Hong Kong. Sessions included a keynote from Lions Gate Entertainment's vic chairman Michael Burns; McCann Worldgroup CEO Nick Brien in conversation; as well as sessions on digital, mobile, news, creativity and telcos.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
Coachella: The California music festival-turned ...
Reflecting on memory-making brand moments from 818 Tequila, Neutrogena, Pinterest and more as we head into Coachella weekend two.
Clicks, consent, and conscience: Marketing to the ...
With livestream restrictions and content filters rising, marketers are rethinking their strategies about connecting with the youth, while keeping trust and ethics front and center.
Bats, reels, and buys: The new IPL media mix
From creator collabs to AR chefs, IPL 2025 proves brands must chase relevance across memes, match breaks, and micro-moments—not just media buys.
Omnicom Media Group consolidates influencer ...
Creo to operate influencer capabilities across 40-plus markets select markets, while select markets like the UK will operate as OMGCreo.