As the 2016 Rio Olympics continues, the real action for our industry happens away from the podium, where brands are investing big money hoping to make an impression on billions of viewers. As a nod to that reality, Publicis Worldwide Shanghai and Linkfluence have partnered to compile a list of the actual brand-side winners in China.
The companies will release a series of infographics at regular intervals between now and 6 September. The infographics feature statistical analysis using Radarly, Linkfluence’s social analytics software, and based on at least 30 million conversations to be collected from over 200,000 Chinese-language sources, including Sina Weibo, WeChat public accounts, news media, blogs and forums.
Questions to be explored: Which social topics broke through the noise and made an impact? Which athletes were the most popular, yielding the highest ROI for sponsors? What were people actually talking about?
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