Agency teams battle in The Big Quiz
Last night in Hong Kong, teams from several agencies bravely took up the challenge of Campaign Asia-Pacific's Big Quiz, presented in association with The Wall Street Journal. After enduring a barrage of questions in several categories (along with free drinks) the trivially talented team from Edelman (aka Edelweiss, or was it 'Edelwize'?) emerged victorious, followed by teams from IPG, Red Fuse, Branded, Ogilvy and...we'll be kind and not mention the rest. The event took place at Frites in Quarry Bay, with Jasper Donat, founder and CEO of Branded, ably serving as emcee.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
‘I’m Worth It’: L'Oréal invites Chinese women to ...
This campaign by McCann China narrates the story behind the iconic tagline from its inception in 1971 to what it means in present day.
Gamers are not who brands think they are
From geeks to grandmas, the traditional gamer persona no longer holds true. So what does it mean for brands?
Yahoo retrenches journalists, social media staff in ...
The media giant is pivoting its strategy in Asia towards content curation, and has reportedly laid off 17 members of its local digital team.
Governance, safety, and risk around Gen AI are ...
Ahead of Campaign360, Visa's regional marketer steps into the spotlight to discuss Gen AI's opportunities and pain points and how this transformative technology is reshaping relationships with agency partners.