Agency Report Card 2015: We grade Asia's creative, media and digital agencies
Campaign Asia-Pacific grades 40 APAC agency networks in creative, media and digital categories. Please see campaignasia.com/arc2015 for detailed analysis of all the graded agencies, or follow the links at the bottom of this page. The report cards appear in alphabetical order by category: creative agencies (22), media agencies (13) and digital agencies (5).
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Creative Minds: FCB's Claire Herselman transforms ...
Get to know the senior copywriter who moved to London at 18 and worked as a barista.
WPP boss Mark Read hits back at employee vitriol ...
CEO told Campaign's sister title, PRWeek, that some of the comments being made about his decision to require all employees to work in the office at least four days a week do not reflect the views of many staff.
How young Malay-Muslim women are spending and consuming
Malay-Muslim women are leading a consumer revolution, with 93% preferring local groceries and 89% choosing homegrown F&B, according to a new analysis. Brand boycotts are reshaping loyalty, while halal certification, affordability, and shared cultural identity are the decisive factors in their purchasing power.
Singtel's attempt to reimagine LNY traditions ...
The telco's annual festive film blends humour and lightheartedness, but its reliance on traditional gender roles dampens an otherwise innovative take on festive preparations.