3D beanstalk emerges from Tokyo sidewalk

Residents of Tokyo this week may be surprised to encounter a beanstalk bursting out of the pavement. This example of 3D street art, believed to be the first in Japan, was created by a UK company called 3D Joe and Max to promote the Warner Bros. film "Jack the Giant Slayer", which opens in Japan next week. The company has created similar work—and garnered massive amounts of earned media coverage—for clients including Visit Britain, Reebok, Sprite and Disney Pixar.