Staff Reporters
May 26, 2011

Zenith Media Beijing wins PPTV’s media account

BEIJING - Zenith Media Beijing has won the media account for China's leading online TV service PPTV, following two rounds of pitches which also included Carat.

Zenith Media wins PPTV account
Zenith Media wins PPTV account

PPTV's pitch called for a media strategy to help build its brand profile nationwide. The win includes media planning and partial media buying for PPTV.

"The rapid development of mobile internet means that video sites like PPTV wil be entering an important brand building period this year. We're pleased to be part of this," said Derek Kwok, managing director of Zenith Media China.

Steven Chang, CEO of ZenithOptimedia Greater China, is confident that Zenith Media has much to offer its latest client thanks to its "years of experience and in-depth understanding of consumers on the internet".

Zenith Media's other clients include China Mobile, Shanghai GM, HTC and Reckitt Benckiser.


 

Source:
Campaign China

Related Articles

Just Published

1 hour ago

Pepsi unveils a new logo: a look back at the logos ...

A bold leap forward, the design reflects changing consumer tastes and the brand's digital ambitions. Also, it comes just in time for Pepsi’s 125th anniversary.

2 hours ago

2022 new-biz review: Which creative agencies came ...

Campaign looks at the top ad agencies ranked by gross new-business billing in 2022.

4 hours ago

The importance of delivering a personalised ...

Privacy can no longer be a business afterthought; it must be a strategy from inception, says Cybage executive.

6 hours ago

Shahrukh Khan and Vijay Deverakonda reveal the ...

Watch the ad films conceptualised by Ogilvy here.