PPTV's pitch called for a media strategy to help build its brand profile nationwide. The win includes media planning and partial media buying for PPTV.
"The rapid development of mobile internet means that video sites like PPTV wil be entering an important brand building period this year. We're pleased to be part of this," said Derek Kwok, managing director of Zenith Media China.
Steven Chang, CEO of ZenithOptimedia Greater China, is confident that Zenith Media has much to offer its latest client thanks to its "years of experience and in-depth understanding of consumers on the internet".
Zenith Media's other clients include China Mobile, Shanghai GM, HTC and Reckitt Benckiser.