Staff Reporters
May 18, 2021

YouTube and TikTok account for 90% of streaming minutes in SEA

TOP OF THE CHARTS: Netflix and Viu lead among the premium services that account for 10% of traffic, but Disney captured 43% of new subscriptions in Q1, according to Media Partners Asia.

YouTube and TikTok account for 90% of streaming minutes in SEA

Full-size image

Source: 'Southeast Asia Online Video Consumer Insights & Analytics: A Definitive Study', from Media Partners Asia

More from this source:

  • Premium video platforms, led by Netflix, Viu, WeTV, iQIYI and Vidio, accumulated 114 million streaming minutes across Southeast Asia in Q1 2021, or 10% of total streaming minutes. YouTube and TikTok dominate with nearly 90% of total minutes. 
  • Bonus chart: Which services gained the most new paid subscribers (out of a total of 4.9 million new subscriptions) in Q1 2021.
  • Disney+/Disney+ Hotstar added about 2 milion subscribers in Q1 2021, driven by growth in Indonesia and a successful launch in Singapore in late-February. Disney has overtaken Viu to take second place in terms of cumulative subscriber base, in Southeast Asia (after Netflix).
This article is filed under...
Top of the Charts: Key data at a glance

 

Related Articles

Just Published

1 day ago

Alibaba posts slowest quarterly growth on record, ...

Losses increased because of decline in value of investments in publicly-traded companies; backing for newer businesses such as Taocaicai and Taobao Deals; and the continued impact of Covid.

1 day ago

Tech Bites: Week of May 23, 2022

News from Yahoo, JCDecaux, CREA, PubMatic, Xaxis and more. Plus, Alibaba reaches a milestone in the quarter of serving over 1 billion annual active consumers in China

1 day ago

Heineken sends RFI to creative agencies

The global brewer is looking to kick off meetings in Cannes in pursuit of a new global creative ecosystem.

1 day ago

Should luxury brands reduce their dependence on China?

For luxury brands, taking the current Covid-impacted softness in mainland China as a cue to reduce exposure to the market is the wrong approach.