Staff Reporters
May 18, 2021

YouTube and TikTok account for 90% of streaming minutes in SEA

TOP OF THE CHARTS: Netflix and Viu lead among the premium services that account for 10% of traffic, but Disney captured 43% of new subscriptions in Q1, according to Media Partners Asia.

YouTube and TikTok account for 90% of streaming minutes in SEA

Full-size image

Source: 'Southeast Asia Online Video Consumer Insights & Analytics: A Definitive Study', from Media Partners Asia

More from this source:

  • Premium video platforms, led by Netflix, Viu, WeTV, iQIYI and Vidio, accumulated 114 million streaming minutes across Southeast Asia in Q1 2021, or 10% of total streaming minutes. YouTube and TikTok dominate with nearly 90% of total minutes. 
  • Bonus chart: Which services gained the most new paid subscribers (out of a total of 4.9 million new subscriptions) in Q1 2021.
  • Disney+/Disney+ Hotstar added about 2 milion subscribers in Q1 2021, driven by growth in Indonesia and a successful launch in Singapore in late-February. Disney has overtaken Viu to take second place in terms of cumulative subscriber base, in Southeast Asia (after Netflix).
This article is filed under...
Top of the Charts: Key data at a glance

 

Related Articles

Just Published

7 hours ago

Apple 'quiets the noise' in new AirPods Pro ad

Watch how street noise floats away in TBWA\Media Arts Lab's latest collaboration with director group Megaforce.

8 hours ago

Neuroscience study shows DOOH on social media ...

A neuroscience study has shown how digital out of home enhances social media campaigns.

8 hours ago

‘Havas Play’ launches worldwide

The new entertainment, sports, technology, and fandom offering aims to leverage Vivendi ownership and replaces Havas Sports and Havas Sports & Entertainment across all markets.

17 hours ago

The CMOs MO: Spotify's Jan-Paul Jeffrey on brand ...

"Metaverse is where the next customers will come from," Spotify's SEA head of marketing believes in having fun whilst creating cultural moments and brand power.