Indonesia's third largest telco company called for a pitch in January this year.
Aug 4, 2010
XL Axiata partners with First Edition for creative in Indonesia
JAKARTA - XL Axiata, Indonesia's third largest telco company, has handed its creative account to local agency First Edition.
The agencies believed to have been shortlisted include Ogilvy and Flying Giraffe, a subsidiary of TCP/ TBWA Group in Indonesia.
Excelcomindo Pratama (XL), the indonesian mobile operator, which officially changed its name to XL Axiata in December 2009, is believed to be looking for a creative partner to drive forward its newly acquired brand and related message.
The 'big-sized project' follows the pitch by another mobile phone company, Esia, that was announced earlier this week.
Indonesia's mobile phone market is predicted to be the third largest after China and India by 2010.
The highly competitive Indonesian mobile phone market is dominated by 11 telcos and Telkomsel with a 50 per cent market share. The other two big players are Indosat (24 per cent market share) and XL (15 per cent). Some of the smaller players include Telkom Flexi (6 per cent), Mobile8 (3 per cent) and Bakrie Telecom (2 per cent).
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
2 hours ago
Meta’s ad billings propel 27% revenue surge
The tech giant has more than doubled its revenue from AI-powered ad tools. However, it expects lower revenue for the second quarter.
2 hours ago
What Swifties can teach CMOs about the internet
Marketers could learn a thing or two from Swifties’ understanding of the internet's machinations and willingness to learn more for the sake of their idol.
PROMOTED
6 hours ago
Video marketing’s AI-powered transformation
How can marketers maximise AI’s potential as a super collaborator, while understanding its abilities and limitations in key areas like connection, culture, and driving business growth?