The move follows China’s previously reported 45 billion yuan (US$6.6 billion) plan to expand CCTV, People's Daily and Xinhua internationally to improve China’s image.
Although officials have not confirmed that the Xinhua launch is part of the initiative, the event follows the launch of Global Times’ English-language edition earlier this year and CCTV’s announcement that it would bolster its programming to encourage wider viewership.
Although officials have not confirmed that the Xinhua launch is part of the initiative, the event follows the launch of Global Times’ English-language edition earlier this year and CCTV’s announcement that it would bolster its programming to encourage wider viewership.
According to Western reports, Xinhua officials have confirmed a partnership with about a dozen European broadcasters to air 90 minutes of current event news on screens in supermarkets and around embassies across unspecified locations in Europe.
Programmes will be formatted in 10 to 15-minute news clips and 30-minute lifestyle features and will launch from Wednesday this week.