Jenny Chan 陳詠欣
May 13, 2015

Wyeth's Illuma uses music for child-development via Spotify

HONG KONG - Seven or eight years ago, before the buzz of "content marketing" or branded playlists, Wyeth Nutrition used to give out CDs filled with music aimed at nurturing creativity in children.

This time round, with a Spotify-based content marketing campaign booked by OMD and managed by Pixels, Wyeth Nutrition has taken on the task to make its 'brand soundtrack' available to everyone on any device.

The latest campaign by Wyeth Nutrition's Illuma brand is aimed at unleashing children’s potential with music, according to the press release. 

While this sounds like a PR spin, Wyeth took the extra step of...

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