This time round, with a Spotify-based content marketing campaign booked by OMD and managed by Pixels, Wyeth Nutrition has taken on the task to make its 'brand soundtrack' available to everyone on any device.
The latest campaign by Wyeth Nutrition's Illuma brand is aimed at unleashing children’s potential with music, according to the press release.
While this sounds like a PR spin, Wyeth took the extra step of...
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