Jenny Chan 陳詠欣
Oct 23, 2015

Pixels debuts weather-driven mobile ads in Hong Kong with Levi's

HONG KONG - Pixels is introducing weather-aware, speech-capable and panoramic mobile ad formats in Hong Kong, with the company's CEO not-so-modestly proclaiming that the company is saving Hong Kong from 'mobile ad hell'.

Levi's tested the weather-aware format in the beta phase, serving four different visuals based on data from the Hong Kong Observatory.
 
Pixels CEO Kevin Huang, who has been vocal about local advertisers not being more daring in digital advertising, didn't mince words. Nobody in the market is doing jack, he told Campaign Asia-Pacific. We are reshaping the world and saving it from mobile ad hell.
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