Beiersdorf appointed WPP to be the lead global agency for its derma and healthcare brands, including Eucerin and Hansaplast/Elastoplast.
A team comprising Wunderman Thompson, Thjnk and the WPP Health Practice will deliver global strategy, digital, creative and analytics.
This follows Beiersdorf’s earlier decision to appoint Wunderman Thompson as lead digital campaign agency for its derma and healthcare brands. That partnership with WPP will now be expanded as of January.
“Over the last years we have seen a significant transformation in advertising realities, with a strong shift to digital," Vincent Warnery, board member for Beiersdorf’s Pharmacy and Selective business, said in a release. "Teaming up with Wunderman Thompson was the first step to jointly conquer this market challenge that is especially intense for the derma and healthcare business. Expanding our partnership with WPP from digital to also creative and delivering an integrated model was the obvious choice to drive our already strong performance and ambitious growth agenda."