Beiersdorf appointed WPP to be the lead global agency for its derma and healthcare brands, including Eucerin and HansaplastElastoplast.
A team comprising Wunderman Thompson, Thjnk and the WPP Health Practice will deliver global strategy, digital, creative and analytics.
This follows Beiersdorf’s earlier decision to appoint Wunderman Thompson as lead digital campaign agency for its derma and healthcare brands. That partnership with WPP will now be expanded as of January.
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