Faaez Samadi
May 23, 2018

WPP creates in-house Unilever partnership

Agency establishes Team Unilever to work in Singapore.

LEVEL3, the Foundry co-working space in Singapore where Team Unilever will sit.
LEVEL3, the Foundry co-working space in Singapore where Team Unilever will sit.

WPP and Unilever today launched a new collaboration between the agency network and the Unilever Foundry, drawing on the expertise of both to create innovative solutions for Unilever’s suite of brands.

Team Unilever will sit at Unilever Foundry’s LEVEL3 co-working space in Singapore. WPP will draft in talent from across its agencies, who will work with the Foundry and its community of more than 50 startups. Sudipto Roy at Mindshare will lead Team Unilever as managing director for the Singapore hub and Southeast Asia. Other WPP agencies contributing talent include Burson Cohn & Wolfe, Design Bridge, Geometry, Hogarth, J Walter Thompson/Mirum, Kantar, Ogilvy, Smollan, Verticurl, VML and Wunderman.

“We have taken a fresh approach to the ‘Team WPP’ design,” Roy said. “Instead of designing around the brand or the category, we have designed around capabilities and intelligence in order to solve business problems.”

Roy added that the team will have access to “cutting-edge technology and new products” through Unilever Foundry’s start-up community.

Pier Luigi Sigismondi, president of Unilever SEA and Australasia, said the collaboration lays the foundation for “the marketing services ecosystem of the future”.

“When you combine the multifunctional capabilities of WPP with agile startups, you get a strong partnership which can continue to build Unilever’s core business, and at the same time address the huge shift taking place in consumers’ lives due to technological change,” he added.

Sudipto Roy

 

Source:
Campaign Asia

Related Articles

Just Published

2 hours ago

Interpublic reports $94 million loss for Q1 2025

The loss was fuelled by $203 million in costs for 'strategic restructuring actions'.

2 hours ago

Australia and India lead the Grand Prix tally at ...

Spikes Asia 2025 concluded tonight in Singapore with Ogilvy named Network of the Year, Colenso BBDO Auckland and EssenceMediacom taking home top honours, and Kazakhstan joining the winners’ circle for the first time.

5 hours ago

EMA 2025 winners revealed in live ceremony

Campaign celebrates ingenuity, impact, and excellence in crafting distinctive events across diverse markets in the region.

11 hours ago

Mondelez reveals strategy behind 'Oreo Milky Way ...

Campaign Indonesia speaks with Mondelez International executives about the Oreo Space Dunk campaign, which launched Oreo biscuits into space.