Faaez Samadi
May 23, 2018

WPP creates in-house Unilever partnership

Agency establishes Team Unilever to work in Singapore.

LEVEL3, the Foundry co-working space in Singapore where Team Unilever will sit.
LEVEL3, the Foundry co-working space in Singapore where Team Unilever will sit.

WPP and Unilever today launched a new collaboration between the agency network and the Unilever Foundry, drawing on the expertise of both to create innovative solutions for Unilever’s suite of brands.

Team Unilever will sit at Unilever Foundry’s LEVEL3 co-working space in Singapore. WPP will draft in talent from across its agencies, who will work with the Foundry and its community of more than 50 startups. Sudipto Roy at Mindshare will lead Team Unilever as managing director for the Singapore hub and Southeast Asia. Other WPP agencies contributing talent include Burson Cohn & Wolfe, Design Bridge, Geometry, Hogarth, J Walter Thompson/Mirum, Kantar, Ogilvy, Smollan, Verticurl, VML and Wunderman.

“We have taken a fresh approach to the ‘Team WPP’ design,” Roy said. “Instead of designing around the brand or the category, we have designed around capabilities and intelligence in order to solve business problems.”

Roy added that the team will have access to “cutting-edge technology and new products” through Unilever Foundry’s start-up community.

Pier Luigi Sigismondi, president of Unilever SEA and Australasia, said the collaboration lays the foundation for “the marketing services ecosystem of the future”.

“When you combine the multifunctional capabilities of WPP with agile startups, you get a strong partnership which can continue to build Unilever’s core business, and at the same time address the huge shift taking place in consumers’ lives due to technological change,” he added.

Sudipto Roy

 

Related Articles

Just Published

1 day ago

Dentsu Creative Bengaluru wins agency of the year ...

Event crowns agency, network and most creative company of the year, as Ogilvy and WPP also win titles.

2 days ago

Cannes Lions 2022: All the APAC winners (so far)

The Direct, Media and Social categories proved popular for Asian work while Dentsu India picked up a third Grand Prix. See other APAC winners in our running tally.

2 days ago

The celebrity creative vs the everyday creative

How indie and network agencies cater to both, according to UltraSuperNew’s general manager.