Jenny Chan 陳詠欣
Sep 4, 2018

Wieden+Kennedy Shanghai scoops Ikea creative account from BBH

Remit includes national integrated campaigns and store openings, as well as digital, social and retail communications.

Ikea appointed WiedenKennedy Shanghai as its lead creative agency in China, the agency has announced. The news follows a multi-agency pitch that concluded around June.

Campaign China understands that BBH China, Ikea's incumbent agency since at least 2013, was invited to pitch but decided not to participate.

Over the next two years, WK will take on a variety of creative work including national integrated campaigns and store...

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