Diana Bradley
Mar 25, 2022

Why Burger King put poop on its menu

Well, Poop Emoji Ice Cream…

Why Burger King put poop on its menu

To show that its food is free of, erm, crap, Burger King Brazil has added an item to its menu: Poop Emoji Ice Cream. It even has eyes and a mouth.

The product, created by David São Paulo, aims to spread the message that the fast-food chain's ice creams and desserts are 100% free of artificial ingredients. The company also vowed to remove all artificial ingredients from its sandwiches by 2025.

The product is available this season only while the company mulls whether to make it a permanent menu item.

Powell Communications is supporting the campaign with media outreach.

Check out the video for the too-cute-to-be-vulgar treat.

Source:
PRWeek

Related Articles

Just Published

5 hours ago

Calls grow in Australia for restrictions on ...

As Australian doctors and medical students call for restrictions on all junk food marketing across media platforms and outlets between 5.30am and 11pm, YouGov data sheds light on what Australians truly think of the big, enticing and noisy world of junk-food advertising.

6 hours ago

APAC media new-biz rankings: Mindshare makes ...

PHD's win of the Vitasoy account in Hong Kong and retention of the brand in China helped the agency retain first place. Meanwhile, retaining the big Ford account in China helped Mindshare rise to second place.

6 hours ago

Cannes daily global podcast: Elon Musk puts free ...

EPISODE 4: Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In episode four, we discuss the big award wins from the third night.

7 hours ago

Elon Musk on artistic ads, 'foolish' posts and ...

The chief technology officer at X told WPP's Mark Read advertisers were 'insisting on censorship' at the time that he unleashed an expletive-led response to them.