Byravee Iyer
Jun 17, 2016

What's ailing Burberry in Asia-Pacific?

Brand Health Check: An in-depth look at what's troubling British luxury brand Burberry in Asia.

ASIA-PACIFIC - British luxury brand Burberry’s profits are struggling on the back of a slowdown in Hong Kong amid political unrest and currency volatility that forced Chinese consumers to shop in Japan and Europe, where Burberry has a smaller presence than competitors.

Sales in Hong Kong fell 20 percent last year.  Burberry’s over-exposed retail network in China has also eaten into profits. On top of that, other luxury brands have started shifting their...

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