The pitch orientation is taking place early next week.
Saatchi and Saatchi Taiwan has been working on the Wei Chuan’s creative account for over four years. “Kevin Yang (楊榮柏), ex-ECD of Saatchi & Saatchi Taiwan, who has just moved to join McCann Worldgroup Taiwan as co-ECD, has a very close relationship with the client, I think this is a measure to transfer its account from Saatchi to McCann,” an undisclosed industry source said.
Wei Chuan has four main products Daily C (每日C), milk product (林鳳營高品質鮮乳), a ready-to-drink coffee (貝納頌咖啡), and instant noodles (康師傅速食麵).
Master Kong has acquired the brand in 1998.