RedWorks has been charged with integrated marketing and media publicity services for the event which includes public relations strategies and an advertising and communications plan that extends from the city-state across to key regional markets.
Ogilvy PR and Neo@Ogilvy will support the communications with an aim to build and enhance the visibility of the event in September through online and offline channels.
This is the second year running that the three agencies are managing the communications portfolio of the summit.
On the account win, Dean Cloke, managing director of RedWorks in Singapore, said: “Our experience with last year’s event has definitely been an asset for us during the pitch. More importantly, the quality of work, commitment and flexibility that RedWorks showed impressed the client and the team effort with Ogilvy PR and Neo@Ogilvy highlights our 360 strength across all disciplines.”
