Emily Tan
Jun 24, 2015

Waze & Maxis Malaysia introduce child-voices to encourage safe driving

Navigation app Waze has teamed up with Malaysian-based telecommunications company Maxis and creative agency Ensemble Worldwide to launch a 'children's voice package' in the app in hopes that kiddy voices will promote safer driving.

Client Waze and Maxis

Agency Ensemble Worldwide

Market Malaysia, and now the world

Campaign Scope The initiative that started out as a local campaign in Malaysia is now being launched globally. Starting today, the kids’ voice pack will available to more than 50 million Waze users around the world. The new voice pack is being promoted via press, TV, digital buys and social media platforms. Waze will...

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