Staff Reporters
Apr 27, 2017

Warc Innovation: Saatchi & Saatchi Australia wins top honours

'Emergency network' wins Grand Prix and Special Award for Product Innovation.

Warc Innovation: Saatchi & Saatchi Australia wins top honours

Saatchi & Saatchi Australia, McCann Australia and BBDO Bangkok appear among the just-released list of winners in Warc's Innovation Awards.

Saatchi & Saatchi Australia won the Grand Prix and a Special Award for Product Innovation for its Toyota LandCruiser 'Emergency network' campaign, which brought emergency communications to 5.3 million square kilometres of Australia unserved by mobile networks. McCann's 'Free puppies forever' won a gold and a special award for non-profit work. And BBDO Bangkok won silver for a motorcycle helmet that can summon help in the event of an accident.

In all the 25 client- and agency-side judges, chaired by Dana Anderson, senior VP and CMO for Mondelēz International (and soon to be CMO of MediaLink), awarded the Grand Prix plus six golds, four silvers, three bronzes and five special awards.

Grand Prix + Special Award for Product Innovation

  • Saatchi & Saatchi, Australia, Toyota, LandCruiser Emergency Network (L.E.N.)


  • McCann, Australia, Vision Australia, Free Puppies Forever (Special Award for Non-for-Profit)
  • Kindred, UK, Penguin Random House, Tim Weaver's MISSING (Special Award for Channel Innovation)
  • J. Walter Thompson Beirut, Lebanon, Bou Khalil Supermarché, The Good Note
  • AMV BBDO / Blue 449, UK, Currys PC World, Drop A Hint (Special Award for Co-Created Content)
  • DigitasLBi, USA, Whirlpool, Care Counts
  • AMV BBDO, UK, Bodyform, No Blood Should Hold Us Back (Special Award for Category Innovation)


  • Formitas BBDO, Slovenia, Spar Interspar, Start It Up Slovenia
  • BBDO Bangkok, Thailand, Helpmet - Thai Health Promotion Foundation, Injury Detecting Helmet
  • FP7/DXB (a part of McCann Worldgroup), UAE, NHI-Daman, Giving People Vitamin D
  • FP7/CAI, Egypt, Baheya Cancer Hospital, The Sweet Donation


  • FP7/DXB (a part of McCann Worldgroup) / MediaVest Spark , UAE, Emirates NBD, The A/C Vests
  • Livity, UK, Dyson, Rethinking Recruitment
  • FP7/DXB (a part of McCann Worldgroup), UAE, MasterCard, 'A Priceless Delivery'

The winners of the WARC Innovation 2017 Grand Prix and Special Awards share a $10,000 prize fund.

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