Emily Tan
May 10, 2012

Waiting for the other shoe to drop: Digital in Indonesia

Soon, really soon, perhaps this year, or perhaps in five… digital will be big in Indonesia. Advertisers and marketers alike say that Indonesia, the world's fourth largest Facebook and sixth largest Twitter market has so much potential. So what is holding things back?

Indonesia's mobile ad market is a

“It’s as exciting as a gold rush waiting to happen, but infrastructure for broadband access is still underdeveloped, explained Paramita Mohamad, chief strategy officer, Lowe Indonesia. Also, nobody has successfully cracked online payment system in Indonesia. I know digital is not only about e-commerce, but there are ideas that are linked with micro fund-raising. So stuff like the Indonesian version of Kickstarter WujudkanID or Project Refresh are still facing huge challenges.”

Indonesia’s ad industry...

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