Faaez Samadi
Aug 3, 2017

VMware CMO: Embrace AI, don’t fear it

It’s laughable for marketers to worry about artificial intelligence, as it will make people’s jobs easier and more fulfilling, according to marketer Robin Matlock.

Robin Matlock

Marketers should be welcoming advancements in artificial intelligence, not fearing them, according to VMware CMO Robin Matlock, because the better it gets, the better people will be at their jobs.

Speaking as CMO of a technology company that more or less invented compute virtualisation, is making big moves into cloud, and has a market capitalisation of US$38 billion, it may not seem surprising that Matlock is trumpeting technological advancement.

But, speaking to Campaign Asia-Pacific...

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