The spot reminds would-be cardholders that life is not about collecting possessions but about collecting experiences. The campaign will localise and include specific cultural references to better identify with each Asia-Pacific market.
Credits:
Project Visa Gofesto
Client Visa
Creative agency TBWAChiatDay Los Angelas
Executive creative director Rob Schwartz
Group creative director Patrick O’Neill
Associate creative directors Gage Clegg, Becca Morton, Jason Busa
Global director media arts Lee Clow
Executive agency producer Guia Iacomin
Associate agency producer Chris Spencer
Production house Paydirt
Director Iain Mackenzie
Executive producer Jonathon Kerr
Post-production company Superfad
Executive producer Kevin Batten
Creative director Justin Leibow
Senior art director Kevin Lau
Head of production Angela De Oliveira
Producer Camille Labouchere
Editor Charles Jensen
VFX Supervisor/Flame Artist John Shirley
Exposure Television, print, online
Credits:
Project Visa Gofesto
Client Visa
Creative agency TBWAChiatDay Los Angelas
Executive creative director Rob Schwartz
Group creative director Patrick O’Neill
Associate creative directors Gage Clegg, Becca Morton, Jason Busa
Global director media arts Lee Clow
Executive agency producer Guia Iacomin
Associate agency producer Chris Spencer
Production house Paydirt
Director Iain Mackenzie
Executive producer Jonathon Kerr
Post-production company Superfad
Executive producer Kevin Batten
Creative director Justin Leibow
Senior art director Kevin Lau
Head of production Angela De Oliveira
Producer Camille Labouchere
Editor Charles Jensen
VFX Supervisor/Flame Artist John Shirley
Exposure Television, print, online
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