Staff Reporters
Jan 4, 2012

Vince Lui promoted to MD of XM Asia-Pacific

SINGAPORE - XM Asia-Pacific has named Vince Lui as its new managing director.

Vince Lui
Vince Lui

Lui has more than 12 years' experience across digital industries in Asia, with specialisation in platform implementation. He was most recently managing partner of XM's consulting unit in Asia-Pacific. He has also been responsible for the expansion of several key relationships, including accounts with the Singapore Tourism Board, HP, Nokia, and Visa.

Prior to joining XM, Lui was a senior associate (technology) with Ion Global.

Paul Soon, CEO of XM Asia-Pacific, said the appointment would help the company further expand throughout the region. "XM helped pioneer digital marketing and technology in Asia-Pacific, and our footprint will continue to grow rapidly across Southeast Asia in 2012," he said. "Vince has built out key parts of our business, and is in a perfect place to manage our expansion."

“I look forward with anticipation to this new challenge," Lui said. "There’s a lot of great work going on at XM, and it’s truly an exciting time for our agency."



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