Jenny Chan 陳詠欣
May 9, 2019

Updated: 'RedEye' fraud op suspected to exploit digital ad industry in China

An ad-fraud network is reaping as much as RMB20 million (US$3 million) per day, and fraud-detection measures have failed to detect it, according to verification company Adbug.

Adbug, a third-party verification company tracking ad fraud in China since the end of 2016, believes it has collected enough data to claim discovery of what it calls China’s largest ad fraud operation to date. In a report detailing its findings, Adbug outlines the steps that the operation, which it dubbed 'RedEye', uses to threaten advertising effectiveness for brands.

The name stems from some text embedded in fraudulent sites, as seen above.

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