Jenny Chan 陳詠欣
May 9, 2019

Updated: 'RedEye' fraud op suspected to exploit digital ad industry in China

An ad-fraud network is reaping as much as RMB20 million (US$3 million) per day, and fraud-detection measures have failed to detect it, according to verification company Adbug.

Adbug, a third-party verification company tracking ad fraud in China since the end of 2016, believes it has collected enough data to claim discovery of what it calls China’s largest ad fraud operation to date. In a report detailing its findings, Adbug outlines the steps that the operation, which it dubbed 'RedEye', uses to threaten advertising effectiveness for brands.

The name stems from some text embedded in fraudulent sites, as seen above.

...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
customerservices@campaignasia.com
or call+852 3175 1913

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +65 9771 3034
or email subscriptions@campaignasia.com

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
The end of AppNexus, the start of Xandr: Michael Rubenstein reflects one year after AT&T's acquisition
Premium
14 hours ago

The end of AppNexus, the start of Xandr: Michael ...

President Michael Rubenstein believes being part of AT&T will help AppNexus—soon to be Xandr—to build a “true alternative to the walled gardens”. The industry is concerned it will become a walled garden itself.

Premium
How APAC netizens and media are reacting to the Hong Kong protests
Premium
15 hours ago

How APAC netizens and media are reacting to the ...

An overview of reactions from Singapore, Philippines, Taiwan, and Japan on digital and social media.

Premium
Does the dictionary have a word for inexplicable cross-promotions?
Premium
16 hours ago

Does the dictionary have a word for inexplicable ...

L'Oreal-owned brand Yue Sai released a handbag that looks like a well-known dictionary, because...female empowerment. (No, we don't get it either.)

Premium
Versace, Coach & Givenchy: Measuring the gravity of the China t-shirt controversy
Premium
16 hours ago

Versace, Coach & Givenchy: Measuring the gravity of ...

With heightened political and social tension between Hong Kong and mainland China, luxury brands should pay extra attention to what they say, do, and sell.