Rhandell Rubio
Mar 14, 2011

UPDATE: OMD remains top global media network : RECMA

SINGAPORE – Omnicom Media Group’s OMD has maintained its hold on the number one spot as the top global media network for the second year running, according to the Research Company Evaluating the Media Agency Industry’s (RECMA) Network Diagnostics Consolidated Evaluation.

OMD Worldwide CEO Mainardo de Nardis
OMD Worldwide CEO Mainardo de Nardis

The report evaluates global agencies on a set of 10 diagnostic criteria including agency profile, new business success, growth, management changes, digital and diversified services resources, client roster profile and local strength.

The aggregation of the RECMA qualitative evaluations produced in 31 countries puts OMD at the top of the network ranking with 154 points. In second place is Mindshare with 146 points, followed by Carat and MEC tied in third place with 144 points and Starcom MediaVest in fifth position with 128 points.

OMD Worldwide CEO Mainardo de Nardis noted a key reason for the firm’s ranking, “In addition to our strength in established markets, we have tremendous momentum in regions like China, India and Russia – markets that represent the biggest growth opportunities for our clients.”

The rankings showed that OMD earned scores of ‘dominant’ in six markets, along with strong scores in both Asia-Pacific and Europe. OMD also tops the list of RECMA Global Billings Report as the largest media agency globally, with a 10.9 per cent share of global media investments. 



Campaign Asia

Related Articles

Just Published

8 hours ago

48% Indians want more inclusive representation from ...

Depiction of women in Indian ads continues to be skewed stereotypically while diversity and inclusion of LGBTQI+ groups nearly absent, according to a Kantar report

8 hours ago

Step beyond tokenism when advertising for people ...

A panel at the Advertising Standards Council of India's D&I Edge summit shared how brands should focus on authenticity and explore the role of advertising in driving social change.

8 hours ago

Why engaging with Taylor Swift’s devoted fanbase ...

Swifties are still talking about Spotify’s artwork announcing Taylor Swift as its 2023 global top artist, highlighting the importance of authentically speaking to fandoms.

8 hours ago

Adidas creates clothing for Roblox avatars

Brand launches shops in virtual world and partners with creator Rush Bogin.