Ad Nut
Dec 20, 2021

Ultraman monsters menace Hong Kong in UA Finance campaign

But never fear, a set of Hong Kong heroes is armed and ready to vanquish them, in a campaign by M&C Saatchi Spencer.

Ultraman monsters menace Hong Kong in UA Finance campaign

Four original Ultraman monsters, courtesy of Tsuburaya Productions, threaten Hong Kongers in a new campaign by M&C Saatchi Spencer. The baddies represent debt trouble, and of course they meet defeat in the end. But not at the hands of Ultraman. Rather a quarter of Hong Kongers, led by sweat-slicked actor/singer Endy Chow, don an Iron Man-style arm that represents UA Finance's suite of personal-loan products. 

Ad Nut likes that the campaign is exactly as campy as it should be.

The film was directed by Man Chung of Film Factory, and the agency said the monster costumes are originals shipped from Japan. (Ad Nut hopes it wasn't a spoiler for you that those are people in costumes and not actual monsters or animatronics or something.) 

In addition to TV, the campaign also includes outdoor in prominent locations including all three cross-harbour tunnels in the city, as well as point-of-sale materials and digital ads.

In addition the brand is distributing thousands of bottles of UA Finance soda water which "symbolise the instant relief after UA's empowerment", using an 'armed' truck.

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.


Campaign Asia

Related Articles

Just Published

6 hours ago

Tech MVP 2024 opens for entries

Nominations are open until September 3. Here's your chance to spotlight exceptional technical talent in the marcomms industry and the most innovative products from Asia-Pacific.

8 hours ago

Clean Creatives accuses five B Corp agencies of ...

Clean Creatives names SEC Newgate, Tinkle Communications, Cullen Communications, Edit, and Total Media in a report alleging fossil-fuel ties, but three agencies contest the findings, citing transparency and past disclosures.

8 hours ago

Asia-Pacific Power List 2024: Danielle Jin, Visa

Jin has led innovative campaigns for Visa, driving inclusivity and smarter payments, resonating with Asian consumers. Jin's focus on diversity and equality has earned her recognition as a leader in the industry.

9 hours ago

Why are retail media networks gaining traction in APAC?

With companies like Grab, FairPrice and Carousell recently launching their retail media networks, Campaign explores the opportunities, concerns, and effectiveness of RMNs in the region.