Jane Leung
May 25, 2010

UK Trade & Investment | Your Business Tomorrow | Global

UK Trade & Investment, a UK-based international business development organisation, has launched an online challenge asking people to predict 'the next business breakthrough'.

UK Trade & Investment
UK Trade & Investment
‘Your business tomorrow’ is a worldwide online competition developed by creative agency Start Asia. People can submit their predictions for the business world in 2020 through the site and stand a chance to win an all-expenses-paid business trip to London

30 shortlisted finalists will be selected for a public vote between 5 and 30 July. The winner's work will also be showcased online afterwards.

The English and Japanese versions of the project ends on 30 July, while China is extended to 31 October to coincide with the Shanghai World Expo 2010.

“Our challenge was to create a campaign that showcases the UK’s many strengths, in a clear, contemporary and compelling way. While the microsite forms the largest part of the project, the competition and related tactics will underpin the campaign’s success,” said Jonathan Cummings, managing director at Start Asia.

UK Trade & Investment aims to encourage inward investment in the UK and educate the public about its investment services offerings.




Credits:
Project Your Business Tomorrow
Client UK Trade & Investment  
Creative agency Start Asia
Creative director Mike Dorrian
Copywriter Jo Pearce
Strategists Caroline Waite, Sara Earnshaw
Web development Kitchen
Exposure Online


Source:
Campaign Asia

Related Articles

Just Published

1 hour ago

Google may no longer be the ‘Godfather of search’ ...

With Apple announcing its shift to AI search tools, the impact on the digital landscape could be disruptive as SEO experts rethink their strategies.

1 hour ago

Creative agency shake-up at WPP: Grey to move into ...

Grey will split from AKQA as part of the move.

18 hours ago

TBWA’s newly appointed chief AI officer on why 'AI ...

Campaign Asia speaks exclusively with Lucio Ribeiro and TBWA's Kimberlee Wells on their AI talent investment and how it will bridge the tech and creativity gap to drive sharper brand outcomes.

19 hours ago

Agency Report Cards 2024: We grade 25 APAC networks

The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.