Its new team in the mainland will be led by Jacopo Stecchini, CEO of Red Ant China. Italian by birth, he spent a number of years in the US dividing his time between New York and Los Angeles. He worked on brands including Diesel, Chopard and Dainese. He came to Shanghai five years ago, where he has devoted his time to integrating on- and offline campaigns for European brands in the Chinese market.
Linda Yu heads the team in Shanghai. Having spent seven years with print publications such as Oriental Morning Post, Time Out Shanghai and Global Times, she now specialises in social media, and continues to write for The Bund on a regular basis.
Established in 1999, Red Ant's expertise is across digital disciplines like social media, mobile, video and design and build. The agency feels that China, with over 480 million people online and more than 800 million waiting to be connected, provides fertile ground for the digital development and promotion of global brand messages.
Yu says, "We want to help international clients better understand the market in China, enabling them to gain a foothold in a complex and expanding digital environment". Red Ant reveals it is already receiving briefs from international brands in Shanghai.