Fashion marketing experts share insightful learnings from a recent event discussing the luxury market in China.
Relevant, reactive, iconic: big high street fashion names have found ways to integrate themselves into consumers' hearts and wardrobes, even as tastes shift towards more premium brands.
While WeChat's unique capabilities make it a powerful marketing tool, many brands are realising the importance of owning their own space on consumer devices, writes Red Ant's Elisa Harca.
SHANGHAI - Red Ant, a digital strategy agency with a presence in London, Dublin, Sao Paulo and Rio, has opened a new office in Shanghai's Jiashan Market.
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