Elisa Harca Kim Ing
Jan 16, 2019

Navigating luxury in China: advice from the front line

Fashion marketing experts share insightful learnings from a recent event discussing the luxury market in China.

One of the handbags sold in a highly successful collaboration by Tod's and fashion blogger Mr Bags

On a cold morning in London recently, a group of British luxury retailers gathered to discuss China at The China Conversation’, a new event co-hosted by Asia marketing specialists Elisa Harca of Red Ant Asia and Kim Ing of Kim Ing Inc. Panelists including Mark Dunhill of Whittard’s, Steven Bywater of Aspinal of London and Joy Isaacs of Argentum discussed some of the latest dos and don’ts regarding marketing in one of Asia’s most complex markets. Here, Harca...

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