Nikki Wicks
Jan 12, 2015

TSLA wins creative business for mobile giant Telenor Group

SINGAPORE - The Secret Little Agency (TSLA) has won the creative business for Telenor Group, the company behind some of Asia’s biggest mobile networks.

Telenor Denmark HQ, Copenhagen
Telenor Denmark HQ, Copenhagen

Headquartered in Norway, Telenor Group has more than 179 million mobile subscriptions globally, 90 per cent of which are in Asia. The company supports telco brands including Malaysia’s DiGi, Thailand’s dtac, and Bangladesh’s Grameenphone. Telenor is also present in India, Pakistan and Myanmar.

Singapore-based TSLA has been appointed as the regional creative agency for the mobile operator following a closed pitch process. The agency has been tasked with delivering insights for Telenor's Asian markets and developing creative platforms to tell the story of "innovation and inspiration" across the region.

As well as operating in Central and Eastern Europe (Telenor Norway is the country’s leading mobile operator), 43 per cent of the companies global revenue comes from Asia.

“In our digital future, talent, innovation and opportunities are all converging on Asia," Håkon Bruaset Kjøl, senior vice president and head of corporate affairs for Telenor Group in Asia, said in a press statement. "While still rooted in Scandinavia, Telenor is becoming an increasingly Asian company. We’re excited to work with an Asian-based partner like TSLA in communicating our ambitions for and contributions to Asia.”

Telenor Group’s Eivind Kristoffersen, senior vice president and head of group branding, said TSLA would support the company’s efforts in connecting the world.

“Bringing Internet for all is a strategic ambition for Telenor Group and no other place has this ambition a stronger potential to make real and positive impact on people, business and society, than in Asia," said Kristoffersen. "TSLA will support us in our ongoing efforts to build a responsible and compelling Group brand.” 

Founded in Singapore in 2007, TSLA lists Evian, Lego, LinkedIn and Shell amongst its clients.

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