Campaign’s first survey with Ipsos examining the APAC PR landscape shows brands are investing in PR, but there’s a strong misalignment over which functions are most important.
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A seasoned leader and Campaign’s Greater China Agency Head of the Year in 2024, Liza Zhang, will oversee MSL and Publicis Influence in China.
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The new OOH campaign from Forsman & Bodenfors is promoting big rebates for Tesla owners.
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China continues to slip, recording the steepest revenue dip among WPP's top five markets.
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How did an animated film about an orphan’s journey to find courage become Southeast Asia’s highest-grossing animation? Smart product placement and brand collaborations played a key role.
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