PR Analysis News The Information
Faaez Samadi
Jun 12, 2019

Trust in PR agencies high, but capabilities must improve significantly: Exclusive research

Campaign’s first survey with Ipsos examining the APAC PR landscape shows brands are investing in PR, but there’s a strong misalignment over which functions are most important.

Nice choice! This is premium content.

Sign in or join our subscription tier, The Information, today.

The Information

Why Subscribe?

  • Unlimited access to Campaign Asia-Pacific content* including its archive of 70,000+ articles. No monthly limits!
  • Premium member-only articles & analysis
  • Campaign’s annual APAC Agency Report Cards
  • Premium discount for Campaign event tickets
Join Now
Sign in

or call +852 2122 5222
or email [email protected]

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

GroupM sunsets Xaxis, Sightline and Finecast brands as Nexus reorganises

1 GroupM sunsets Xaxis, Sightline and Finecast brands as Nexus reorganises

Indian fashion brand depicts 'bold' women in same-sex relationship

2 Indian fashion brand depicts 'bold' women in same-sex relationship

Havas wins Shell's media account, deal sparks backlash as Red Havas loses client

3 Havas wins Shell's media account, deal sparks backlash as Red Havas loses client

Russell Brand case: 'Legal and PR strategies need to work hand in hand'

4 Russell Brand case: 'Legal and PR strategies need to work hand in hand'

Apple raises the sustainability bar, yet Mother Nature yearns for more

5 Apple raises the sustainability bar, yet Mother Nature yearns for more

We want to keep moving’: Edward Bell on Cathay’s edgier new global campaign

6 We want to keep moving’: Edward Bell on Cathay’s edgier new global campaign

Google ad jabs Apple over green-bubble texts

7 Google ad jabs Apple over green-bubble texts

Bumble makes kindness sexy in India campaign

8 Bumble makes kindness sexy in India campaign

Formula One debuts the world’s first ‘kiss-activated’ trophy at Japanese Grand Prix

9 Formula One debuts the world’s first ‘kiss-activated’ trophy at Japanese Grand Prix

Cultural blunders: Brands gone wrong

10 Cultural blunders: Brands gone wrong

Related Articles

PR360 evolves into CampaignComms
Apr 23, 2018
Staff Reporters

PR360 evolves into CampaignComms

Is today’s PR industry fit for purpose? Take our survey and tell us what you think
May 6, 2019
Staff Reporters

Is today’s PR industry fit for purpose? Take our ...

Weathering an influencer crisis
Dec 21, 2022
Julie Brander

Weathering an influencer crisis

Redhill CEO on finding the balance between PR and marketing
Feb 21, 2023
Shawn Lim

Redhill CEO on finding the balance between PR and ...

Just Published

Advertisers: It’s time to be transparent about labeling paid content
6 hours ago
Sally Lehrman

Advertisers: It’s time to be transparent about ...

What do fuzzy labels like “branded content” or “sponsored content” even mean to the public?

Disney+ Hotstar campaign accused of plagiarism in India
7 hours ago
Campaign India Team

Disney+ Hotstar campaign accused of plagiarism in India

A film creator argues that a recent Disney+ film featuring Kapil Dev was similar to the one he wrote and directed for fantasy sports platform Fantasy Akhada last year.

Hero MotoCorp's Vida takes off on an electric joy ride
7 hours ago
Campaign India Team

Hero MotoCorp's Vida takes off on an electric joy ...

Watch the films conceptualised by Wieden+Kennedy India here

McDonald's launches new chicken burger across Australia—The Kid Laroi calls it a 'gamechanger'
12 hours ago
Ad Nut

McDonald's launches new chicken burger across ...

WATCH: A chicken tale worth tasting via DDB Australia.