Faaez Samadi
Jun 12, 2019

Trust in PR agencies high, but capabilities must improve significantly: Exclusive research

Campaign’s first survey with Ipsos examining the APAC PR landscape shows brands are investing in PR, but there’s a strong misalignment over which functions are most important.

A longstanding approach to communicating bad news is ‘the sandwich’. Many, if not all, PR practitioners will be aware of the model: you sandwich a piece of bad news between two slices of good news. W

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