Ranjani Raghupathi
Jul 28, 2015

Top 5 engaging social posts in the hospitality sector

Engagement Meter: Industry contests, launch of new properties and gorgeous images brought in large amounts of engagement for hospitality brands like Marriott, Sofitel and Oberoi Group.

Oberoi Udipur
Oberoi Udipur

Unmetric, a social media intelligence firm focused on brands, uses its analytics platform to uncover the top performing campaigns, content and videos in the APAC region. Unmetric's Engagement Score rates each piece of content from 0 to 1000 depending on the amount of user interactions, which allows easy comparison of content regardless of the number of fans or followers a brand has. For the weekly Engagement Meter feature, Unmetric curates the list to pick the most creative, innovative or unusual initiatives. Here is a roundup of a few of the best from the hospitality in the period of 20 to 26 July.

1. Capella Singapore - Sentosa Island, Singapore
Engagement Score – 1,000

Complimentary staycation for two by just following, commenting and tagging; no wonder this post topped the engagement charts.

We love Singapore!And to celebrate Singapore's 50th birthday in August, we're giving away a staycation for two,...

Posted by Capella Singapore - Sentosa Island, Singapore on Thursday, 23 July 2015

2. Marriott Manila, Philippines
Engagement Score – 1,000

Marriott Manila brought the real life launch of their Grand Ballroom to social media through the 10 minute long video that covers the events and celebrations. This got the brand close to 5,000 Likes and the best engagement for the hotel of the week.

Missed the week-long events of the Marriott Grand Ballroom Launch? Don't get left behind, watch this video and experience the grandeur of the Philippines' largest ballroom.

Posted by MarriottManila on Monday, 20 July 2015

3. Sofitel Mumbai BKC, India
Engagement Score – 1,000

Sofitel leveraged a celebrity visit to their food festival in this tweet. This got the hotel over 80 Favorites and 35 Retweets.

4. Singapore Marriott Tang Plaza Hotel
Engagement Score – 1,000

On account of Singapore’s 50th birthday, the Marriott Singapore gave fans a chance to win buffet vouchers. The contest proved to be highly engaging for the hospitality chain.

What's better than TGIF? A giveaway contest, of course!Stand to win a pair of Marriott Cafe Dinner Buffet vouchers in...

Posted by Singapore Marriott Tang Plaza Hotel on Friday, 24 July 2015

5. Oberoi Group India
Engagement Score – 765

The Oberoi group ‘regrammed’ (shared someone else’s photo)—a stunning picture of their Udipur property. The image received 198 Favorites, which is the second highest for the brand in the entire month.


About the author

Ranjani Raghupathi is marketing executive at Unmetric. You can follow her on Twitter @ranjanithinks.



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